Start the day with tea, coffee, and pastries while you explore more of Phantom Peak. Catch up with new connections, play a few games, and get ready for another brilliant day of learning and inspiration.

It’s time to stop chasing trends for the sake of it. In this session, Beth Thomas makes the case for stripping it back, focusing on the why behind your content and building strategy that actually supports the business. For social teams tired of surface-level wins, this is your permission to reset.

Go behind the scenes of Lloyds Banking Group’s shift to a social-first strategy. In this brand and agency session, hear how the in-house team and Citypress reimagined corporate comms, moving from safe and static to bold, always-on storytelling. Learn how they changed mindsets, built a smarter content strategy, and proved its impact.

Struggling to show the value of social? This session is all about making the case for investment. Learn how to measure what matters, connect social to business outcomes, and confidently answer the ROI question when it comes up, because it always does.

Discover how to turn social media into a demand and discovery engine in Wes's session, "Unlocking Demand & Discovery with IN Social Thinking." Expect fresh thinking and strategies on unlocking the power of social search, leveraging the shift towards interest media and decoding IN social thinking.

Take a break, grab some food, and explore more of Phantom Peak. Whether you're tackling a trail, playing Plattyhooks, or just relaxing with new connections, this hour is yours to eat, play, and recharge.

Join VaynerMedia at the Summer House to have a little session on how to get the most out of your short form video content!

Social media moves fast but not everything has to change. Ruth Lee explores the timeless principles of great social content, with standout examples from B2B and B2C that prove strong foundations always win. A session to refocus on what really works, no trend-chasing required.

Measuring influencer ROI isn’t always straightforward but it matters. In this session, Alex Frolov breaks down how different industries are seeing results, why ROI goes beyond direct sales, and how smarter metrics like brand lift and engagement can give you a clearer picture. Packed with examples from brands like Nike and Glossier, this session will help you build a data-led, full-funnel influencer strategy that delivers real value.

This panel looks at what’s working in influencer marketing right now from campaign strategy to creator relationships. Hear how brands like The Folio Society are seeing real results by partnering with niche influencers, testing different approaches, and building engaged audiences. Expect practical insights, honest reflections, and ideas you can take into your next campaign.

In this quick, insight-packed session, Sheeza will zoom in on the why and how of building a proper social strategy. Forget vanity metrics — Sheeza is all about using strategy to show the true business value of social.

Join our facilitated mini roundtables for the chance to connect directly with experts, brands, and tool providers. In small groups, you’ll discover products and services designed to help you work smarter, boost productivity, and stay ahead in your role. A brilliant way to ask questions, get insights, and find solutions that fit your needs.

Tash’s lightning session will focus on how businesses at any stage can use LinkedIn as a powerful tool for growth. She will dive into practical strategies to to present yourself online with personality, strategy, and the skills necessary to attract the right clients and opportunities.

Get the latest on YouTube’s evolving formats, from Shorts and podcasts to Living Room viewing. Charles Kerr shares key trends, product updates, and insider insights to help you make the most of YouTube in 2025. A must-attend for anyone planning content on the platform.

Discover how VaynerMedia and Indeed approach organic social with a test-learn-repeat mindset. This session breaks down their weekly workflow, analysing content, post-producing it, and optimising based on performance. Learn why simply posting isn’t enough, and how smart iteration can drive real results.

This panel explores how content really drives impact, from live events like Phantom Peak to everyday brand storytelling. Hear how creators and brands are building communities, working with influencers, and speeding up production with the help of AI tools. Expect honest insights into what content works, why it matters, and how roles are shifting in 2025.

We’ll wrap up Day 2 followed by drinks, networking, and more time to explore the immersive world of Phantom Peak. A chance to wind down, connect with fellow attendees, and reflect on a brilliant day of learning and inspiration.